Astroturfing is the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial connection. The term astroturfing is derived from AstroTurf, a brand of synthetic carpeting designed to resemble natural grass, as a play on the word "grassroots". The implication behind the use of the term is that instead of a "true" or "natural" grassroots effort behind the activity in question, there is a "fake" or "artificial" appearance of support.

“Local community opposition is real and will likely continue to make siting and permitting a challenge,” but might be addressable, said University of Notre Dame Associate Professor of Sustainable Energy Policy Emily Grubert, who has worked with federal agencies on related issues.

To earn a community’s trust, development proposals “should explain why a project is needed, why the community’s resources are needed, and how the community can benefit,” Grubert said. They should also “assure the community its concerns have been heard and it will be protected,” she added.

DOE’s formal Community Benefits Agreements, which are used for new infrastructure development and stipulate the benefits a developer will deliver for the community, “could also have a powerful impact on streamlining siting and permitting,” Grubert said.

“No project should go ahead without a Community Benefit Agreement to assure real benefits for the host community,” agreed NRDC’s Greene. But in many places, “political polarization has turned reasonable project development questions into obstructive, misinformation campaigns,” Greene said. “Overcoming that will take a lot of work,” he added.

neighborhood associations, faith-based organizations, unions, environmental groups and others representing the interests of a community that will be impacted by development(s).

A CBA is an agreement signed by community benefit groups and a developer, identifying the community benefits a developer agrees to deliver, in return for community support of the project.

1.  Research development proposals in their region to identify any that have the potential to offer benefits to the residents they will be operating near;
2.  Organize a broad-based coalition of community interests and recruit stakeholder organizations;
3.  Hold public meetings and maximize turnout with help from local leaders; and
4.  Engage the developer with sustainable community objectives, via open dialogue as well as transparency.

“People, especially in smaller communities, can get very passionate, and even exchange death threats, which shows how important and undervalued trust is,” Grubert agreed.

[community] support would raise the probability of state or local government approvals for zoning variances, state permits, and other regulatory approvals.

This summer, the Midwest faced a heightened risk of blackouts due to a supply shortfall that could’ve been filled if only a fraction of the projects stuck in limbo had been online.   Luckily, we made it through the summer without major incident, but no one should be complacent—new supply is urgently needed. Fossil fuel dead-enders complain that we’re shutting down dirty power plants too quickly. In reality, the clean energy to replace them is ready and waiting, stuck in utility bureaucracy.

The renewables spurred by the IRA require a considerable transmission buildout. Accomplishing it will be no mean feat. The most oft-proposed solution is to federalize ever more of the transmission planning and permitting process. That may sound better in theory than in practice.

Furthermore, the federal government has a dismal record in streamlining infrastructure permitting, even when it is needed. Look no further than the Western U.S., where federal lands are often an obstacle to transmission, rather than a facilitator of it.

Infrastructure opponents have had increasing success obstructing projects with a federal nexus. FERC’s natural gas pipeline certification program is a good reference point. Activists have blocked needed energy projects through the aggressive use of litigation at every step of the permitting and review process. Without meaningful reform to federal laws like the National Environmental Policy Act and the Clean Water Act, all those litigation weapons will now be in the hands of interveners seeking to stop electric transmission lines.

Beyond just educating the neighbors of a proposed project, former U.S. Rep. Joseph P. Kennedy III (D-Mass.), now managing director of Citizens Energy, said developers and utilities should explore ways to ensure that the expansions directly benefit those communities.

Such arrangements can prove worthwhile even to for-profit companies by alleviating residents’ concerns that large transmission projects could lower property values or disrupt their neighborhoods with no visible benefit to them, Kennedy said. The costs of the delays or resiting of projects can often well exceed the expense of profit sharing with those communities, he argued.

Former FERC Commissioner Colette Honorable, now a partner at Reed Smith leading the firm’s energy regulatory group, noted that getting all parties on board with a project in the early phases can reduce the likelihood of prolonged, and expensive, delays at FERC and the federal courts.

“You’re in trouble if you have a matter pending and the first time you hear them is when they object,” she said.

Likewise, she said incorporating equity into the work done by RTOs can be accomplished by examining what voices are missing at the table and including those stakeholders who aren’t represented.

The Chrysalis Energy partnership will focus across 1.5 million acres of mainly contiguous, rights-owned land within Pennsylvania, Ohio, and West Virginia.

"The sheer magnitude of the land position is remarkable, likely the single largest private land inventory in PJM and comprising 1/1000th of the entire continental US acreage.

Within the scope of the JV, OYA and OWS will develop, construct, jointly own and operate an extensive portfolio of renewable energy assets across OWS’s current land inventory.

“We’re well on our way because the project has obtained an overwhelming majority of the easements, now has Public Service Commission approval, and now has a legislative framework,” said Petty.

“Invenergy has always been more than generous to the farmers with their compensation for access to their property. Its supported the generous compensation spelled out in a legislative compromise that was reached in 2021,” said Petty of Kirkwood Electric.

“While a few farmers still remain skeptical about Invenergy’s intention to make this a win-win situation for all, over 70% of the landowners and a majority of folks do understand it and are on board,” Petty added.

... Grain Belt Express, which has scored some recent successes.

...Chicago-based Invenergy, which has now navigated objections to the line from rural legislators and groups like the Missouri Farm Bureau.

State legislators with ties to the fossil fuel industry have opposed the wind energy project. Farm groups also have fought the project for years over opposition to the use of eminent domain for siting of transmission towers.

Some rural landowners and farmers supported legislation meant to derail the project, including one proposal that would have given county commissions veto power over transmission projects. Farmers wanted more money for land acquisition, and resulting legislation could have killed the project.

According to Petty, Missouri cities like Hannibal, Springfield and Kirkwood have supported the energy project for years. He said everyone is “jumping on the bandwagon now” and the cleaner, cheaper energy for Missouri will save money for homeowners and businesses.

“While a few farmers still remain skeptical about Invenergy’s intention to make this a win-win situation for all, over 70% of the landowners and a majority of folks do understand it and are on board,” Petty added.

According to Petty, it’s just a matter a time before everyone will be on the same page with the Grain Belt project.